How widespread is 'smart drug'
                    use in the wild? 
                   
                'Figures published yesterday
                    show that soaring numbers of today’s scholars are
                    abusing prescribed drugs designed to boost
                    concentration in order to keep revising for hours on
                    end,' an article
                    on the Daily Telegraph's website
                    announced last summer. That would be news. Stories
                    about the prevalence of 'smart drugs' tend to be
                    heavy with anecdotes but light on data. They work by
                    suggestion. 
                   
And so it turned out once
                    again. The figures themselves were sound. They came
                    from the UK Care Quality Commission's annual report,
                    which noted that 657,000 methylphenidate packages
                    were prescribed in 2012, a rise of 56 per cent since
                    2007. If more tablets are passing over pharmacy
                    counters, the quantities potentially available for
                    diversion into non-medical use are growing. But this
                    tells us nothing about how much 'scholars' or others
                    are tapping into that potential. The Telegraph
                    article plugged the gaping empirical hole with the
                    assertion that under pressure to get top grades,
                    'students today will take anything they can get
                    their hands on.'
                   
So, it's tempting to suggest,
                    will commentators writing about the prevalence of
                    'smart drugs' – journalists and journal authors
                    alike. This isn't just an instance of the media
                    making a mockery of what scientists tell them. The
                    message that comes across from what scientists and
                    other academics say about cognitive enhancers is
                    quite similar to the impression promoted by media
                    coverage: that yet another generation of young
                    people has started up a drug underground, which must
                    surely be intense and widespread even though it is
                    invisible. 
                   
Some scholars have argued that
                    it's actually the academics who have supplied the
                    media with the message. Researchers at the
                    University of Queensland 
                      linked claims in media stories that 25% of US
                    university students use 'smart drugs' to a figure
                    which has been widely cited in bioethics articles.
                    It came from a
                      study of stimulant use – for whatever reasons,
                    not just cognitive enhancement – in which results
                    from one college indicated that one student in four
                    had used stimulants in the past year. Across all 119
                    colleges in the study, the rate was just 4.1%.
                   
Equating stimulant use with
                    attempts at cognitive enhancement – despite the long
                    history of amphetamine use by young people for
                    excitement and pleasure – is a common weakness in
                    discussions of how extensive 'smart drug' use may
                    be. Another is reliance on self-selecting
                    respondents. The article that cropped up most often
                    in the media reports examined by the Queensland
                    researchers was one
                      from Nature, reporting the results of
                    a poll in which a fifth of respondents said they had
                    taken drugs to improve their focus, concentration or
                    memory. But surveys like these will tend to attract
                    those who have an interest in the matter, while
                    failing to detain those who don't. As another critical
                      commentary observed, a poll about Vermont
                    vacations wouldn't produce an accurate estimate of
                    the fraction of the population that takes its
                    vacations in Vermont. 
                   
In surveys that have inquired
                    about students' motives for taking stimulants,
                    concentration, attention and exams do loom large.
                    The numbers themselves may be modest, though. A study
                      in the German city of Mainz found that 1.5% of
                    school students and less than one per cent of
                    students had used prescription drugs to enhance
                    their cognition; between two and three per cent had
                    used illicit drugs (including cocaine and ecstasy as
                    well as amphetamines) to the same end.
                   
Were these figures a full
                    disclosure, though? When the questions are
                    sensitive, people may not feel even an anonymous
                    questionnaire is anonymous enough. In a subsequent
                    study, the research group used a 'randomized
                    responses technique', a super-anonymization
                    procedure designed to encourage people to answer
                    sensitive questions honestly. Mainz students were
                    asked to think of a birthday, such as their own or
                    their mother's. If it was in the first third of the
                    month, the question they were to answer was whether
                    the date was in the first half of the year. If it
                    wasn't in the first third of the month, they were to
                    indicate whether they had used 'brain-doping'
                    substances in the past year. The researchers thus
                    did not know whether individual respondents had
                    answered the innocuous question or the sensitive
                    one, but they could work out the percentages for the
                    responses as a whole: 20% had said yes to
                    'brain-doping'.
                   
They also used
                      the same procedure with surgeons attending
                    conferences in Germany, together with a conventional
                    anonymous questionnaire. Answering the
                    questionnaire, 8.9% owned up to having ever used
                    drugs to enhance their cognition. Under the
                    randomized procedure, the figure rose to almost 20%.
                    
                   
The difference between the
                    figures obtained under ordinary anonymity and
                    superanonymity illustrates the uncertainty, and the
                    unease, that clouds all efforts to gauge levels of
                    non-medical drug use. So does the response rate.
                    Although it looks as though randomization has
                    countered bias arising from reluctance to disclose
                    questionable behaviour, the results may not reflect
                    the experience of surgeons as a whole: 3300 were
                    approached but only 1100 responded, which might
                    suggest a 'Vermont vacation' effect.
                   
Of those who answered the
                    questionnaire, three per cent recorded that they had
                    used drugs for cognitive enhancement in the past
                    year. Maybe the rate would have been twice as high,
                    like the lifetime figure, if the question had been
                    asked under the randomized procedure. But even three
                    per cent may count for a lot in a group of
                    professionals who hold people's lives in their hands
                    on a daily basis.